💃 𝐇𝐨𝐰 𝐚 𝐍𝐢𝐠𝐞𝐫𝐢𝐚𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐔𝐬𝐞𝐝 𝐀𝐈 𝐭𝐨 𝐓𝐮𝐫𝐧 𝐋𝐨𝐜𝐚𝐥 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐢𝐧𝐭𝐨 𝐚 𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐞𝐧𝐬𝐚𝐭𝐢𝐨𝐧
n Lagos, a young fashion designer named Amara had a problem. Her handcrafted Ankara pieces were stunning, but her Instagram posts barely reached beyond her neighborhood. She spent hours writing captions, guessing at hashtags, and struggling to describe her work in ways that resonated with international buyers. Then she discovered something unexpected. She started using…